Samantha J. Wills
Marketing Professional
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Email:
samanthajwills13@gmail.com
LinkedIn:
https://www.linkedin.com/in/samantha-wills
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Twitter:
https://twitter.com/Samantha_Wills_
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University of South Florida 2018 Graduate
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Hello! I'm Samantha
I am a University of South Florida Alumni. I received my Bachelor of Arts in Mass Communications with a concentration in Public Relations along with a General Business Certificate in August, 2018.
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I am seeking a position that utilizes communication writing skills and knowledge of marketing best practices. I excel and enjoy managing multiple multi-channel campaigns that focus on demand generation and client success. The skills I gained from my college education and previous positions shaped me into the professional I am today.
EXPERIENCE
April 2021 - January 2022
Marketing Specialist
Pensacola, FL
LandrumHR
- Collaborated with marketing and sales teams to come up with innovative ideas for campaigns, content, ads, etc. Quickly completed marketing helpdesk tickets in Jira
- Created content (blogs, press releases, articles, etc.) for candidates, prospects, clients and internal stakeholders for distribution via email, text, website, print, video and social media
- Facilitated brand and product promotion through company social media channels (multiple accounts on Facebook, Twitter, LinkedIn, YouTube, Instagram and TikTok)
- Assisted with logistical planning and promotion for thought-leader conference presentations and other events like webinars (GoToWebinar) and job fairs
- Executed email campaigns in Marketing Cloud (Salesforce product) and analyzed reports
- Added and edited website content via Wordpress and Kentico utilizing SEO best practices
- Leveraged survey software to promote positive client feedback
February 2020 - April 2021
Marketing Specialist
Knoxville, TN
TeamHealth
- Plans and executes marketing tactics with a focus on email marketing, social media, and print and digital advertising to support recruitment and employer branding efforts
- Provides timely reports to recruitment teams on results of email marketing efforts
- Writes and posts jobs for clinical positions to internal and external systems
- Acts as a liaison and responds to marketing support requests from recruitment teams
- Creates website content and pages using WordPress for lead generation and branding purposes
October 2018 - November 2019
Marketing Coordinator
Tampa, FL
CoAdvantage
- Coordinated promotions including printing, mailing, and delivery of promotional materials
- Assisted in the organization and coordination of marketing resources and materials for use in campaigns, presentations, proposals and promotions
- Created internal and external marketing communications pieces and related marketing content including, but not limited to, email, flyers, brochures, blog/social media posts, news releases, and video content
- Worked with internal stakeholders in creation of materials relevant to their service areas
June 2018 - October 2018
Marketing Intern
Tampa, FL
IQPC Exchange
- Drafted and distributed social media content to promote exchanges for various industries
- Created graphics and videos using Canva, Illustrator, InDesign and Biteable
June 2017 - May 2018
Marketing Intern
Tampa, FL
Moffitt Cancer Center
- Coordinated the 12th annual Business of Biotech Conference, which draws 400 attendees, with a keynote speaker, a nationally recognized interviewer and four education sessions.
- Prepared monthly agendas, prepared monthly meeting minutes, met with catering and décor vendors, followed up on sponsor commitments, maintained the budget, wrote and submitted Hillsborough County EDI2 grant application, edited and maintained conference task list for 17 planning committees and wrote talking points for leadership
- Wrote articles for the Office of Innovation and Industry Alliances’ annual report
- Produced Florida Trend magazine materials promoting the Innovation Office and Business of Biotech 2018
EDUCATION
2015-2018
Bachelor of Arts
University of South Florida
Tampa, FL
I was a member of Public Relations Student Society of America and Women in Business. I received my Bachelor of Arts in Mass Communications with a concentration in Public Relations along with a General Business Certificate. I graduated as cum laude.
2011-2015
High School Diploma
J.W. Mitchell High School
Trinity, FL
I was a member of National Honors Society and Future Business Leaders of America. I graduated as magna cum laude.
SKILLS
Event Planning - Advanced
Microsoft Office Programs - Advanced
WordPress & Kentico - Advanced
Adobe Creative Cloud - Proficient
Marketo & Salesforce Marketing Cloud - Intermediate
Social Media - Advanced (Hootsuite Certified)
AP Style, Article Writing, Blog Writing, News Writing - Advanced
EXPERTISE
I'm an Event Planner
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Through my internship at Moffitt I have learned valuable event planning skills. I spent a year coordinating Moffitt Cancer Center's 12th annual Business of Biotech Conference. I also helped coordinate and promote many virtual webinars with CoAdvantage, LandrumHR, and Quil Health.
I'm a Graphic Designer
With my internship at IQPC Exchange I created many banners for social media to promote speakers and sponsors for various exchanges. I also took three graphic design courses at USF focused on Adobe Photoshop, Illustrator, InDesign and Premiere. I am an expert at Canva and used during my time at CoAdvantage, LandrumHR, and Quil Health.
I'm a Writer
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I learned valuable writing skills through writing courses at USF. I wrote articles during my internship at Moffitt Cancer Center. I also wrote many social media posts, a press release, and internal and external emails while at CoAdvantage, TeamHealth, LandrumHR, and Quil Health.
WORK SAMPLES
Moffitt Cancer Center's Office of Innovation and Industry Alliances
Quarterly Staff Meeting Presentation
Office of Innovation and Industry Alliances 2017 Annual Report
Florida Trend September 2017
cover wrap
Florida Trend December 2017
cover wrap
Florida Trend January 2018 cover wrap
Florida Trend May 2018 cover wrap & Business of Biotech 2018 Highlights
Letter of Accomplishment
Business of Biotech 2018 Highlights
Lanai Accessories, LLC
Brochure
Press Release
IQPC Exchange
The Exchange Format Biteable Video
